Gabrielle Portal
Creative Strategist, Visual Storyteller, and
Curator of Retroactive Eye Candy
Email:
Location
Amherst, NH 03031
About Me
I'm a visual storyteller and design strategist who translates complex challenges into designs that don’t just look good—they work. With expertise in UX/UI, illustration, and content strategy, I bridge business and design to create engaging, impactful experiences. For over a decade, I've helped brands define their visual voice and turn ideas into meaningful interactions that connect with their audiences.
Work Experience
October 2020 - July 2024
April 2016 - October 2020
April 2015 - April 2016
Boston Scientific
Digital Art Director / Senior Visual Designer
As part of the creative UX leadership team, drove enterprise-wide digital transformation initiatives across 12 business units by integrating user-centered design principles throughout the customer experience. Spearheaded the development of multiple comprehensive visual systems, including a regulatory-compliant product photography strategy that streamlined content creation and improved user experience based on customer feedback, helping generate $46M+ in eCommerce revenue. Cultivated creative excellence by mentoring global design teams and orchestrating collaborations with internal teams and external agencies cross multiple product lines.
The Rockport Group
Senior Graphic Designer
Developed comprehensive seasonal campaign toolkits and style guides that unified brand narratives across global markets, providing creative direction for retail environments, trade shows, print advertising, and social media channels. Strengthened the company's digital commerce strategy by implementing scalable visual systems, including a unified email framework that enabled sub-brands to maintain their unique identities while sharing core design elements. Directed high-profile content creation through strategic oversight of photography, video production, and motion graphics that amplified brand storytelling across multiple touchpoints.
appScatter (Airnow)
Creative Lead, UX/UI
Joined at a pivotal fundraising stage to develop the foundational interface design for a complex software platform, creating comprehensive UI style guides and design systems that would scale with the company's growth. Collaborated closely with the technical team to streamline information architecture and reduce cognitive load, delivering an intuitive user experience that improved task completion efficiency during beta testing. Developed marketing and brand narrative for fundraising materials that helped secure $1M for beta testing and propelled the brands growth with impactful storytelling.
