Retail in Motion: Rockport Environment
and Tradeshow
MY ROLES:
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VIsual Design
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Retail Space Design
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Production
TEAM CREDITS:
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Karen Shaheen, Brand Manager
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Ashlee Benner, Creative Operations Manager
AGENCY CREDITS:
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Madwell
The season was all about capturing the energy and optimisim of a summer road trip. I created large-format environmental graphics to transform the space into an inviting summer destination, with engaging backdrops that highlighted footwear with a fresh, vacation-ready atmosphere. All working together to position Rockport's spring/summer line as the perfect companion for summer adventures.
SS17' Trade Show
Summer road trips – with all their energy and optimism – drove the season's creative direction. Our team transformed the tradeshow space through large-format environmental graphics, creating an inviting summer destination that made visitors feel ready to embark on their next adventure. As the designer of the main feature graphic, I curated and edited the women's Total Motion display to command attention. These visuals, combined with our team's surrounding environmental designs, positioned Rockport's spring/summer collection as the ultimate companion for summer wanderlust."
FW19' Fashion Boots
For Harry's Shoes' Fall/Winter 2019 window display in New York City, I created a bold narrative celebrating fashion boots and the confident personalities who wear them. The display was designed to stop pedestrians in their tracks, drawing them into a visual story of fearlessness and style. I curated every element, from sourcing props to designing a space that commanded attention from the bustling Manhattan streets, capturing the essence of the modern, self-assured urban dweller.
All work
