Product Photography for Global Healthcare Solutions
COMPANY:
Boston Scientific
MY ROLES:
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Art Direction
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Visual Design Lead
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Branding Strategy
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Process Management
TEAM CREDITS:
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Mau Fontenele, Lead Product Designer
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Jacqueline Lindeborg, Data Analyst
Boston Scientific launched the Healthcare Provider (HCP) Experience, an initiative to unite the customer experience across digital touchpoints and streamline how healthcare providers work with and access Boston Scientific products. I was tasked with developing a uniform visual system for product photography to meet the needs of e-commerce and the global product information management (PIM) system.
This scalable solution supported high-volume commercial and marketing content with consistent GS1 content presentation. Representing products in a way that both built trust and met the informational needs of healthcare professionals elevated the photography to a premium standard and enriched content for a global system serving over 900 hospital accounts.
A Framework for Accuracy and Impact: Merging Modern Aesthetics with GS1 Compliance
I created a medical device photography visual framework to capture GS1-mandated Unique Device Identification (UDI) markers as well as important technical and package details for the products that BSC's photography process had missed before. The system's regulated studio lighting and simplified backgrounds elevated product presentation to premium marketing standards, a significant differentiation in the competitive medical device market.
Brand Style Guide
Image production guidelines standardized visual consistency by documenting specific requirements for composition fundamentals, camera angles, cropping ratios, and styling across all photography assets. I set up a structured taxonomy system with standard information fields and file organization rules, backed up by detailed end-to-end process documentation that covered everything from planning before production to delivering the final assets. This served as a single source of truth for all stakeholders in the image production pipeline, from internal creative teams to external photography studios and agency partners.
