Each season brought a new narrative, as summer beach walks gave way to autumn hikes and cozy winter escapes. I blended photography with branded hand-drawn elements to capture these seasonal transitions across Rockport's campaigns, showing how their footwear adapted to both changing weather and lifestyle moments to become part of life's daily explorations. The work needed to showcase both technical performance and lifestyle appeal while maintaining the brand's reputation for comfort and quality craftsmanship, empowering customers to keep moving in any season.