To support Rockport's "Made for Movers" philosophy, I developed a series of dynamic, animated social media graphics that transform product showcases into engaging visual narratives. By leveraging motion design, I crafted posts that bring shoes to life—turning each graphic into a story of movement that resonates beyond traditional product marketing. 

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These animated graphics were designed to capture the rhythm of everyday movement, bridging the gap between product presentation and audience connection. Through thoughtful seasonal transitions and creative storytelling, each post invites viewers to see themselves in the journey—showcasing how Rockport shoes move through life's diverse landscapes. The result was a social media approach that does more than display footwear—it celebrates the constant motion of those who wear them.